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Dutch designers “take over” the Sofia Design Week 2010

June 4 – 11, 2010

Numerous Dutch designers and studios are joining this year’s Sofia Design Week. The second edition of the festival will be held between June 4th and June 11th under the motto “MORE or LESS”. Lectures, exhibitions, presentations, debates and workshops will present the achievements and the new trends in the field and will search for the answer of the question “More or less design?”. The citizens and visitors of Sofia will be able to meet some of the most avant-garde names in the contemporary communication, interactive and graphic design.

The main part of the program involves a two-day lecture forum. It will take place on June 5th and 6th and will have predominantly Dutch presence:

June 5th
11.30 – 12.30 Mevis en van Deursen, Graphic Design Studio;
17.30 – 18.30 Champagne Valentine, interactive and digital design studio.

June 6th
10.30 – 11.30 Marieke Van Oudheusden, Curator at the Museum of Graphic Design in Breda;
11.30 – 12.30 Luna Maurer, Graphic Designer;
16.30 – 17.30 Erik Kessels, KesselsKramer Advertising Agency.

The forum will take place in the Gallery for Foreign Arts on 19th February str. The lectures will be in English, with simultaneous translation provided. The lectures are the only content with paid access in Sofia Design Week’s program. Access to both days comes at the price of BGN 150. One-day access costs BGN 96. Students are entitled to a 30 % discount.

Two Dutch names will become part of the “More or Less” exhibition, which is the key exposition of Sofia design Week 2010 – the multidisciplinary visual artist Helmut Smits and the KesselKramer, advertising agency. The artworks will be presented at Sofia Art Gallery at 1 Gurko str. between May 27th and June 20th.

Between May 31st and June 17th, the works of students from the prestigious Dutch school for arts and design Rietveld Academy will be exposed in Academy gallery of the National Academy of Arts.

The Netherlands will be represented also in the workshops format by Henk Groenendijk and Dima Stefanova’s “Bird’s-Eye View”; KesselsKramer’s “Do a plastic bag” and Chris Kabel, who will lead a drawing of new map of Sofia.

Every day in the Yard of the National Academy of Arts there will be open access talks and presentations, discussions, performances, screenings and kids’ workshops. This is the place where the Dutch interactive and digital design studio Champagne Valentine will present some of its sets.

Up to date information on the Sofia Design Week is available at www.sofiadesignweek.com

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